Branding came to the forefront recently when I became involved with a huge celebrity gifting event with The Artisan Group: 100 gifts to be handed out out celebrities at GBK's 2014 MTV Movie Awards Celebrity Gift Lounge (to be held in Beverly Hills April 11-12). I would have approximately 3 months to choose a product to gift, create them, plan and create the packaging, create and order business cards, have photographs taken, etc. Stay tuned for more of that later this week, but for now am focusing on the packaging.
One of the first things I did was focus on the packaging (after deciding to gift my Recycled Wool and Hemp Phone Wristlets, Flora and Fauna Collection). I knew I needed to leave plenty of time for the packaging materials to arrive and to make sure there weren't any problems with it.
I wanted something that stayed true to my mission, using natural materials to create something that is a joy to use and that you can feel good about using. Here's what I came up with:
*All Natural Cotton Muslin Drawstring Bags with Black Drawstring by Celestial Gifts: made in the USA from cotton grown in the USA. No toxic substances used during the weaving of the bags. I hand-stamped these with a bright fuchsia daisy-like flower. I tried orange, but it did not show up well enough on the bags. I use fuchsia in my hangtags, so chose that instead. I also realized I had to apply fray stop to the inner seems on all the bags - I ended up purchasing 2 spray cans of it to same time and money.
Get an inside look at what the celebrities will be getting in their gift bags in The Artisan Group Gift Guide! You can purchase these handcrafted goodies directly from the talented artisans!