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GBK Luxury Lounge at New York Fashion Week with The Artisan Group

9/3/2013

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GBK's 2013 New York Fashion Week Celebrity Gift Lounge with The Artisan GroupClick to view The Artisan Groups amazing NYFW gift guide!
Oh what a crazy few weeks it has been! Marketing of Rosy Toes Designs continues: my amazing Felted Alpaca Beanies were featured at "lightweight lids" in Urban Farm Magazine (Sept/Oct 2013). My Organic Wool Messenger Bag, Single Flower was seen in InStyle UK Magazine (Sept 2013). I've gifted one of my Alpaca and Silk Lace Skinny Scarf to the stylist over at NBC's Parenthood, to be considered for the show (gifted with The Artisan Group). I've been holding my awesome and amazing Back to School Sale (first one ever at Rosy Toes Designs, 30% off through Sept 5). I'm also working with Darn Good Yarn to bring my eco silk invinity scarves to their customers (they are my source for the free trade/fair wage reclaimed silk used to craft the scarves) And I've started Mitten Month (hopefully a yearly Sept event), where I'll be offering a very limited amount of custom hand knit wool and alpaca mittens. Orders have started increasing too (always a good thing), probably having to do with the hint of cool in the air. 

On top of all that, I am marketing my involvement in GBK's 2013 New York Fashion Week Celebrity Gift Lounge with The Artisan Group! Oh how I wish I had had the time to create 100 gifts for this event (to gift the celebrities)! I think I need to start planning and creating gifts for these major gifting events way before we can even sign on to do them. Otherwise, there is no way it's going to happen. What I was able to do, was to include 100 of my business cards in these celebrity gift bags. I included a special code on there for a discount. This will help me to monitor traffic coming my way from this event. I snazzied up the cards too. Even just having the cards in there can be used to market Rosy Toes Designs. I'll be tweeting those celebs and press that stop by GBK's booth in order to drum up interest in my shop. I've also put out a press release and contacted some local press. I've heard it said that being a successful artist in business is 20% creating art and 80% marketing and promoting. As much as I'd love to believe otherwise, I've definitely been finding this to be true. So, until I can hire someone to do my marketing for me (wouldn't that be nice!). I'll try to find that lopsided balance. 



Want to see some of the amazing products being included in the celebrity gift bag? I've created a pinterest board highlighting The Artisan Group and GBK's New York Fashion Week Celebrity Gift Lounge. I think you'll love it!

I've talked about them before, but The Artisan Group (TAG) is a not-for-profit group of artisans and artists that collectively gifts celebrities and high profile members of the press at major celebrity gifting events. It is exclusive and an honor to be accepted into this amazingly talented group. You'll find bath and body, jewelry, graphic designers, glass workers, candle artisans, sewn accessories, fiber artists, and more. 


BE SURE TO CLICK THROUGH MY LINKS TO FIND OUT MORE ABOUT THE ARTISAN GROUP, MY PRODUCTS, PROMOTIONS, PRESS RELEASE AND MORE. LINKS ARE IN ORANGE. I'D LOVE YOUR COMMENTS, SHARING MY ACTIVITIES  ON YOUR SOCIAL MEDIA PLATFORMS. 


our press release
TAG gift guide
Pinterest board
Back2school sale
mitten month
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    Author

    Lucy Chapman is the fiber artist,  owner, and designer at Rosy Toes Designs. Her work has been featured in Urban Farm Magazine, InStyle UK Magazine and British Vogue. It has been on display in NYC, gifted to celebrities at GBK's MTV Movie Gift Lounge in 2014 and press in 2015, seen at the GBK Gift Lounge for the 2012 Golden Globe and Primetime Emmy Awards, visited the Gift Lounge for the 46th Annual CMA Awards, gone on an Arctic Expedition, and has journeyed around the world. Proud member of The Artisan Group, TAFA and Ohio Designer Craftsman.  

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Rosy Toes Designs is owned and operated by fiber artist and designer Lucy Chapman of Laura OH, USA. No part of this website or any of its contents (including her designs) may be reproduced, copied, modified or adapted, without prior written consent. You may share website content via Facebook, Twitter, Pinterest, or other social media as long as proper back links are used. You may quote extracts from the website with attribution to the website. Commercial use is not allowed without prior consent.