VIEW MY PRESS RELEASE HERE PLEASE LIKE AND SHARE ON YOUR FAVORITE SOCIAL MEDIA!
WANT TO PURCHASE A SMARTPHONE CASE /WRISTLET? SHOP HERE!
ALSO AVAILABLE IN HEAVY DUTY AND LIGHT WEIGHT SLEEVE STYLES.
Gifting celebrities can bring a bit of panic. I'm being honest here, logically I know that they are just like everyone else. But there is also that little voice inside my head that second guesses. I know I create a quality product. But will it be liked by these famous people? If I'm truly honest, there's a little voice inside my head that asks the same question every time I ship an order.
I wanted to share with you my process for this event. For 2 years I've been involved with celebrity and press gifting through The Artisan Group. In the past, I've gifted to members of the press, as well as individual celebrities. This is the first time I've gifted to such a large number of celebrities at once - 100 of them. I chose to do it mainly because of the demographic - young adults very active on social media. It's a group I want to target with my marketing. I approached it much like I would a wholesale order.
My first step was to come up with a timeline. I also decided to keep a journal, both to keep me on track and to document the experience.
1. HAVE A PLAN~ I didn't always stick to it, but it helped having benchmarks that I knew I should meet by a certain time.
2. START EARLY!~You never know when snags are going to come up.
3. ORDER SUPPLIES AND PACKAGING AS SOON AS YOU CAN~ There was some product approval process involved in this, so I ordered the needed supplies for the product as soon as that was taken care of. If I'd waited until the last possible minute to get approved there is no way I'd have been done in time. I also ran into snags with the packaging - I wasn't sent enough bags initially, I had to fray stop all 130 bags, and write notes for all 130.
4. NEED TAGS, BUSINESS CARDS, AND LABELING? ORDER AND DESIGN EARLY ~ I had issues crop up with my tags and what was supposed to take 3 weeks, took 6. If I hadn't ordered early, I would not have had them in time to sew into my pouches.
5. ALLOW YOURSELF ENOUGH TIME FOR SNAGS ~ You never expect snags, but it's a good idea to know they can crop up. Snow days and a finger injury (nearly cut the tip off my finger with a rotary cutter) slowed me way down.
6. IT'S O.K. TO TAKE A SMALL BREAK IF YOU CAN ~ I would take an occasional day off to take care of other things, meet with friends or grab a cup of coffee. I came back refreshed and able to put 100% into the task. And it helped keep my sanity.
7. TAKE LOTS OF PICTURES ALONG THE WAY!
8. IT ISN'T OVER WHEN YOU GET THE PACKAGES IN THE MAIL ~ Now comes the hard part: marketing and getting the word out about your involvement. Social media, blogging, contacting press, writing a press release (or having someone else write it), and creating a buzz in your fan base are all part of the process. GIFTING WITHOUT FOLLOW UP WILL NOT HELP TO GROW YOUR BUSINESS!